A recent report by Reuters news appears to suggest that while pharmaceutical and cosmetics giant Johnson & Johnson knew for decades about the risk of asbestos contamination in its talc-based products, the company continued to market and specifically target female minority communities. The revelations come after Johnson & Johnson settled two asbestos cancer lawsuits, one in Oklahoma and the other in California, during the middle of trial and settled another in New York just two-weeks before the start of proceedings.
According to the report, the “right place” to focus, according to a 2006 internal J&J marketing presentation, was “under-developed geographical areas with hot weather, and higher AA population,” the “AA” referring to African-Americans. Reuters also points out that Johnson & Johnson marketing executives sought to target overweight women, going as far as to request a significant increase in marketing funds over previous years to target overweight persons.
Since the 1970s, adults have been the main consumers of Johnson & Johnson’s Baby Powder and Shower to Shower products after pediatricians began to warn of the dangers to infants who inhale talc. By the mid-2000s, adults have accounted for over 90% of Baby Powder sales after Johnson & Johnson targeted its marketing efforts at a variety of demographics, including teens, the elderly, minority, and overweight females.